The Infinite Game

CSO – [Applause] thanks very much January 1968 the North Vietnamese Army launched a surprise attack against American forces we know this was the Tet Offensive Tet is the Vietnamese equivalent of Christmas and for decades there was a tradition in Vietnam that there was never any fighting on Tet much like the cease

Fires during World War one on Christmas except in this particular incident in 1968 the Vietnamese forces decided to break with tradition overwhelm the American forces and hopefully bring a swift end to the war and that’s exactly what they attempted to do they threw 85,000 troops attacking over 125 US and

Allied targets across the country and they caught the Americans completely by surprise many of the commanding officers were not even at their posts they were in town celebrating Tet expecting there to be no fighting here’s the amazing thing the United States repelled every single attack thrown at them over the Tet

Offensive every single one most of the major fighting had ceased after about a week kWe went on for about a month but most major fighting had ceased after about a week after which the Americans had lost fewer than a thousand troops the North Vietnamese lost 35,000 out of the 85,000 troops

That they with which they attacked and if we look at the Vietnam War as a whole the United States lost 58,000 people over the course of ten years where the Vietnamese the North Vietnamese lost three million people over the course of ten years which is a population

Equivalent at the time of the United States losing 27 million of our own population just to put it in perspective right and if we look closely at the Vietnam War the United States actually won the vast majority of the battles they fought and most of the major

Battles that we fought so it raises a very interesting question how do you decimate your enemy win all the important and lose the war as it turns out we don’t fully understand or at least there are multiple definitions about winning and losing means if you have at least

One competitor you have a game and there are two types of game there are finite games and there are infinite games a finite game is defined as known players fixed rules and an agreed upon objective football we all agree what the rules are before we begin play we all agree that

Whoever has more points at the end of the set time period is the winner and everybody goes home at the end right the game has a beginning a middle and an end in an infinite game there are known and unknown players the rules are changeable and the objective is to perpetuate the

Game or stay in the game as long as possible when we pit a finite player versus a finite player the system is stable football is stable when we pit an infinite player versus an infinite player the system is also stable the Cold War was stable because we could not

Have a winner or a loser and what ends up happening is the players play until one drops out because they have they lack the resources or the will to continue to play they run out of the will and resources the game continues with them or without them the player

Just leaves the game right problems arise however when you pit a finite player versus an infinite player because one is playing to win and the other is playing to keep playing and they make profoundly different strategic choices which ultimately results in the finite player finding themselves in quagmire running through will and

Resources trying to win and this is what happened to the United States in Vietnam it’s not so much that the Americans lost the Vietnam War it’s that they were fighting the wrong game because the Americans were trying to beat the North Vietnamese where the North Vietnamese

Were fighting for their lives and a very different set of strategic choices was made and invariably the United States will find themselves in quagmire and out of the will or the resources to play that in lose they dropped out of the game right now this gets me thinking

About other contexts in the world in which we live business politics even education right which is what game are we playing right there’s no such thing as winning business there’s no such thing as winning global politics and there’s definitely no such thing as winning education but if we listen to the

Language of too many organizations they don’t know the game they’re in they talk about being the best they talk about being number one they talk about beating their competition the problem is there’s no such thing and any metrics that we choose whether it’s a ranking in a magazine that has made arbitrary choices

About how to rank your universities and colleges you had no say or one university that declares itself number one in X and another one that declares themselves in Y we haven’t agreed upon the timeframes of the metrics in other words it’s all smoke and mirrors right which means if you’re playing by those

Rules it’s becoming more and more difficult to maintain the resources to stay in the game money is becoming more difficult that’s becoming what seems to be the primary objective which it never was and even the will of the people to commit their blood sweat and tears to see that your organization advances into

The future in other words the staff the teachers even the students it becomes more and more difficult let me give you a real-life example that shed some light on what I’m talking about I spoke at an education summit at Microsoft I also spoke at an education summit at Apple at

The Microsoft summit the vast majority of the executives spent the vast majority of their presentations talking about how to beat Apple at the Apple summit a hundred percent of the executives spent a hundred percent of their presentations talking about how to help teachers teach and how to help

Students learn one was obsessed with where they were going the other one was obsessed with their competition guess which one was in quagmire at the end of my talk at Microsoft they gave me a gift they gave me the new Zune when it was a thing this was Microsoft’s response to the

IPod and this little piece of technology was absolutely incredible it was beautifully designed the user interface was intuitive and very simple to use it was really brilliant I have to say so at the end of my Apple talk I was sharing a taxi with a very senior Apple executive

Employee number 54 to be exact and I decided to stir the pot I couldn’t help myself I turned to my said you know Microsoft gave me their new Zune and it is so much better than your iPod touch to which he said I have no doubt and the conversation was over because the

Infinite player understands sometimes your competitor has the better product and sometimes you have the better product and sometimes you’re ahead and sometimes you’re behind but there’s no such thing as best or first or beating your competition there’s only ahead and behind and the reality of an infinite game is you’re actually only competing

Against yourself that the objective every single day is how do we become a better version of our own institution this year than we were last year how do we improve the quality of our culture how do we improve the quality of the way we provide the service that we claim to

Be providing how do we improve ourselves that is the main point of being an infinite game because at the end of the day we don’t have the same metrics as everybody else and we’re not even necessarily playing to the same ends so the question is how do you play an

Infinite game there are five pieces it’s a checklist literally you have to check them all off and if you don’t have them all checked off you eventually slide back into the finite game here’s what they all run through them quickly and then give you a little more depth on

Each of them number one you have to have a Just Cause number two you have to have courageous leadership number three you have to have Steam’s number four you have to have a worthy rival and number five you have to have a flexible playbook okay let’s run

Through them really quickly what is a Just Cause so I’ll ask you a very simple question why does your organization exist we don’t need you clearly there’s plenty of competition clearly people have plenty of choices even the things that you may specialize in there are others that do a reasonably good job

They might even be better than you in some areas so why do you exist providing education is table stakes everybody here does that you can’t rely on that that’s why the industry exists not why your organization exists that’s like when I talk to healthcare companies and say why

Does your organization exist and they say to help people be more healthy like no kidding thank you but I know that the culture of one organization is different than the culture of another organization there are cultural norms that wrap around the sense of purpose cause or belief great organizations understand

They’re just cause they caused so just that people would be willing to sacrifice to see the advancement of that cause sacrifice comes in many forms it might mean working longer hours giving you my best ideas turning down a better job that offers me more money to stay here because I believe in what

You’re doing and I want to see that advanced one of my favorite examples of a Just Cause is the Declaration of Independence our founding fathers declared literally wrote down they declared why we needed our own country all men are created equal endowed with these unalienable rights amongst which

Include life liberty and the pursuit of happiness they were never against Britain the whole point is not to be against something but to stand for something Britain was simply standing in the way of them advancing their cause and though they won independence there are always finite games within the infinite game

Though they won independence that didn’t mean that they had now provided all men are equal now the real heavy lifting began now let’s be crystal clear when they said all men are equal what they meant was white Protestant men let’s be crystal clear but even early on during the Revolutionary War George Washington

Understood how limiting that was and he realized that they had to have a broader definition so he included Catholics he banned any organizing against Catholics in his armies and he would regularly attend Mass to send the right message sometime later we abolish slavery and the 14th amendment sometime later we had

Women’s suffrage sometime later we had Civil Rights Act sometime later we implement gay rights and you can see that we are striving to provide this thing called all men are equal people are equal and though we will never actually get there we will die trying and the obstacles may always be

Different and what a Just Cause is it is a vision of the future that does not yet exist and you will commit all of your energies to advance that vision of the world that you have and the people you want to attract both those who work there those who teach there and both

Those who come to learn there believe in your vision of the future so much so that they may turn down a better offer of sons from someone else because they want to be around people who are committed to building this world that does not yet exist and every single

Single one of these organizations that you run and represent can have different visions or overlapping visions of the world but you must be clear what your Just Cause is what you stand for otherwise the only thing I have to judge you on is superficial things it’s like dating right it’s like dating if

Somebody tells me what they stand for who they are they talking about their character and those are the people we want to spend the rest of our lives with if we do not have any sense of who they are what they stand for with their purpose what their cause what their

Beliefs are what their values are the only thing we have to judge them on is how much money they make and how good-looking they are and that’s what we end up unfortunately in so many university systems we are judging based on superficial things right and it hurts me when I even

See universities advertised because they talk about table stakes getting an education getting a head no kidding thank you nobody goes to university to get behind like I knew that without you without your advertising or worse you advertise what the starting salaries will be once you graduate seriously that’s where we’re

Beginning you’re starting to sound like investment banks who advertise what your bonus will be which means you attract people who want bigger bonuses rather than idealists and ideologues who going to commit time and energy to impact the world and if they’re not learning it at university where are they learning it

Without a just cause we start feeding people what they want rather than what they need ted koppel talks about this in the news he says we used to give people the news they needed whether they wanted or not now we give people the news they

Want whether they need it or not and I don’t have to go into the polarizing nature of news in America today and what a vicious cycle that creates and these echo chambers I would argue that universities are leaning towards that same direction we’re giving people the classes they want whether they need them

Or not and we sometimes avoiding giving them the classwork they need whether they want it or not real important things that will help advance your just cause but more important will help advance them as human beings because I can tell you in my work the people who

Make choices based on salary alone end up unhappy end up in broken marriages and end up doing rather unethical things because they’re so driven by the mighty dollar why aren’t we teaching people let’s put that in affirmative you should teach I strongly urge you to include things like confrontation effective confrontation communication skills

You’ve heard on this panel already from younger generations with increase rates of anxiety increasing rates of depression increasing rates of suicide we’re seeing it in these school shootings where something like 80% of them are perpetrated by kids by children who are lacking good relationships it’s human relationships that are missing I’m

Seeing it in the business world every single day and what this drives as more and more short-termism what do you stand for and will you attract people who believe what you believe number two it’s embarrassing this has to be on the list courageous leadership courageous leaders are the ones who are willing to

Sacrifice the short term in order to advance the long term courageous leaders are the ones who willing to say no to the money because it’s coming from a dirty source and rather say yes even though they know they’ll have to tighten the belt in the short term because it’s

The right thing to do having a Just Cause if we don’t actually follow the just cause we don’t actually make decisions through the lens of the just cause is just marketing it’s just marketing I’ll give you my favorite example right the IOC the International Olympic Committee they have a mission statement

What they believe is their Just Cause which is to inva advance the world make the world a better place through sport but for the fact that they’re all corrupt it’s a great idea my point is is you actually have to have leadership that desperately profoundly believes in

The cause and will make decisions to advance that cause they would sooner sacrifice their own personal interests to take care of their people they would never sacrifice their people to protect their own interests it’s called leadership it’s called leadership we confuse rank and leadership rank has nothing to do

With leadership I know many people who sit at the highest levels of organizations who are not leaders they have authority and we do as they tell us because they have authority over us but we would not follow them and yet I know many people who sit at lower ranks who

Have no authority and yet they have made a choice the choice to look after the person to the left of them and the choice look after the person to the right of them and we would trust them and follow them anywhere leadership is the acceptance of the awesome responsibility to create an

Environment in which people can work at their natural best the senior most people in an organization are not responsible for the results they are just not right it’s it’s like talking to hospital administrators and I say what’s your priority and they say my patients really you’re not a doctor and if you

Are you haven’t talked to a patient in 20 years wrong the responsibility of the senior people in a hospital is to take care of the staff the doctors and the nurses and when they feel taken care of they will in turn take care of the patients the responsibility of everyone

In this room is to take care of the people who work in the organization and if they feel that someone has their back they will commit all of their excess energy and time to take care of the students and each other if they do not feel that their backs are protected that

Someone has their interests in mind that the organization itself is trying to help them advance as human beings then they will do exactly what the culture provides them for to them to do which is they will protect themselves from you which then goes to the next point of

Trusting teams a trusting team is an environment in which people feel safe to raise their hand and say I made a mistake I don’t feel qualified to do the job you’ve asked me to do and I need more training I need help I’m struggling at home and it’s affecting my work I’m scared

Without any fear of humiliation or retribution or punishment whatsoever if you do not have trusting teams inside your organization what you do have is a group of people who show up to work every single day lying hiding and faking you’re forcing them to it’s not their fault you’re creating an environment in

Which people will not share mistakes for fear that it puts them on some sort of short list or just getting in trouble they will not admit that they don’t feel qualified for the jobs that they have for fear of being outcasts or again put on some sort of short list of getting in

Trouble which means eventually these things will compound and eventually something will break we’ve seen the results look what happened with United Airlines we all saw the film of this poor paying passenger being dragged off the plane with a broken nose broken teeth and a concussion right and I feel for that

Crew I do not blame the crew because they work in a culture in which they fear making the right decision they actually fear that they will get into they believe they will get in trouble before for making the right decision they actually fear getting in trouble more than doing the right thing

This was not an anomaly this has been compounding over years I had a personal experience on that airline years prior that was a red flag I was attempting to board a plane and one of the passengers this played out in front of me one of the passengers attempted to board the

Plane before their group number was called which is all of you know here is a felony and that is exactly how the gate agent treated him step aside sir I haven’t called your group yet please step aside and wait till I call your group is how

She talked to a paying customer so I spoke up I said why do you have to talk to us that way why can’t you talk to us like we’re human beings and she looked me in the eye and said sir if I don’t follow the rules I could get in trouble

Or lose my job what she revealed to me is that she does not feel safe in her own organization and her leaders do not trust her to use her own judgment and they do not trust her to do the job for which she’s been trained to do and guess

Who suffers customer and company the reason we love flying Southwest Airlines is because not because they have some magical formula to hire the best people it’s because the people there feel safe in their own organization they’re entrusted to use their own judgment and do the jobs for which they’ve been

Trained to do if you have an excess of bureaucracy in your organization and I have worked in the university system and I feel for the people who abused me when I go get my ID because they fear getting in trouble more than using judgment that

Is a cultural problem I do not blame the person human beings are social animals and we respond to the environments were in and ultimately it is the leadership that is responsible for setting the environment get the end right you get trusting teams get the environment rung you are forcing people

To protect themselves from you if you work in an organization where it is standard practice for people to feel the need to send a cya email after every decision they make cover your ass that is a sign that they feel that they have to take time and energy out of their day

Away from doing their jobs in order to protect themselves from you if you work in an organization where it is standard practice for people to feel the need that they have to keep a folder of all the good things they’ve ever done just in case they need it it is a sign that

They feel that they have to take time and energy away from advancing the just cause in order to protect themselves from the organization that’s what you get if they feel safe all of their energy goes to advancing the just cause always the next part is a worthy rival

Now I said before that the only true competitor in an in an infinite game is yourself this is true what your competition does is it helps reveal to you your weaknesses admire the others in your organization not to beat them there’s no such thing not to be number

One there’s no such thing but if somebody else is better than you at something that means you have to go work harder yourself it’s like running in a race if you’re driven to be number one if you’re driven to make the most money if you’re driven to show up in a some

Arbitrary ranking that you didn’t even have a say in that’s like tripping the the next runner you will win the race but you’re still a slow runner rather fall behind this year and then you work and work and work because ultimately the goal is not to be number one this year

The goal is to create an organization that will outlast every single one of you this is about building strong foundations this is about looking long term and the short term money is simply fuel to to to make the car go we don’t own cars to buy more fuel we own cars to

Go somewhere it’s the same thing in an organization your organization exists to advance something the money is simply there to go and I fear that what has happened in the university system is similar to what I’m seeing in business it’s similar to what I’m seeing in politics it’s similar

To what I’m seeing in hospitals which is an over the sense of excessive pressure to bring money in at the expense of something else there’s an excessive amount of short-termism and massive amounts of rationalizing this is just the game we just have to do it if we don’t somebody else will the

Obsession with getting grants meaning you’re hiring people who are more likely to help you get a grant even though they’re teaching things that we don’t necessarily even need or want that’s called short-termism unfortunately I can’t tell you the last piece because I’ve run out of time but I

Want you to go back at least to think if if being at this university is gonna be your legacy do you want to be known do we want to write on your tombstone how much money you helped raise top fundraiser right or do we want to be

Known for the service that you provided to the people who devoted themselves to your cause good luck [Applause]

Best-selling author Simon Sinek offers a new approach to winning at the “game” of leadership.
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34 thoughts on “The Infinite Game”
  1. Wouldn’t the majority of employees frustrated with outdated management be similar to finite game players (employees) vs infinite game players (mgmt), specifically when passed for promotions or when “overworked” due to spending their will and resources to meet/defeat the perceived defined rules and “win” that promotion but in actually being rules changed when mgmt decides to lay off employees or pass up internal promotions?

  2. The average business lasts about 40 years. Businesses need metrics to operate effectively. There are business lifecycles. Innovations and disruptions do happen and will continue to happen. It is NOT AN INFINITE GAME. In summary – all sounds nice but he's wrong. Sells a book tho…

  3. The Vietnam War was "lost at home" by the intellectuals of America who undermined America's resolve. And these same people ("educators") never paid in blood or treasure but carried on their comfy, privileged lives and have continued to undermine America's culture because they want Cultural Marxism to triumph and ultimately a Marxist Society.

  4. Thank you for this video on Leadership : A good leader has to have Courage; a just cause, encouraging trusting teams with worthy rivalry, and a flexible playbook. Teaching effective Confrontation and Communication Skills by building strong foundations, Sacrificing Short term for a long term goal because it's the right thing to do, never sacrificing the people. That is having a purpose which one believes in, people driven rather than money driven, enhancing safety. Get the environment right, you get trusting teams.

  5. Why do people listen to this charlatan? The "self-appointed self help guru" might be one of the sleaziest professions ever. This dude literally has zero credentials. He never owned a business until he started his business promoting himself. How do you write books and speak on leadership and business when you don't lead or own a business? You speak with confidence and speak only to echo chambers about things they already know while utilizing false equivalencies to make points that seem logical but don't actually mean anything. If you need motivation, then go do something. There. That was free. Don't listen to this person and stop fanning the flames of his absurd vague BS. You'd have the same info from a psychic. LAME! SIMON SINEK IS A LAME CHARLATAN! GO AWAY AND STOP POPPING UP IN MY SUGGESTED VIDEOS!

  6. In 2022, is the American Dream of all people are created equal being done in a healthy way? We may end up celebrating less the usefulness of unique traits as it was before crazy diagnosis helped the corrupted parts of medical industry. In order to have equal opportunities we have to make those who feel oppressed across all history believe they have a chance, and for that we don’t need tyranny, power pushes, or irrational radical behavior. We need leaders.

  7. This can be translated to relationship context between people playing a finite game (users, takers, players, manipulators, narcissists, etc. treating others as competitors) and people playing an infinite game (people looking for love, honest communication, mutual respect, growth, etc. and treating others as collaborators/partners.)

    The point about how unstable the system is when these two are paired with each other is perhaps the essence underpinning toxic relationships between a short-sighted abuser/deceiver and the person being abused who can't understand how someone could possibly treat them that way.

    I hope people with honest and pure intentions see this comment and realize that it's not a reflection of their value or not being worthy of being treated better. Rather, it's a dysfunction (usually empathy-deficiency) brought on by deep, deep insecurity of the user/taker/manipulator.

  8. Wow, master class scam artist. It is like watching Jordan Peterson who start by saying something very complex and confusing that is completely untrue and then continue based on that lie being true.

    The worst thing is he is most likely lying to himself so his grasp on reality would be destroyed if he ever had to admit he is not entirely truthful. He is like Putin that is winning his war in Ukraine, because if he was losing he would have to prove how much of a man he is by nuking the crap out of Ukraine.

    Seriously, telling an American audience that they really didn't lose the Vietnam war… Masterful bit of whitewashing the past to make it look better.

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