Twitter as a product is ‘dramatically better’ under Elon Musk, says Gary Vaynerchuk

CSO – CIRCUIT COURT OF APPEALS TO STOP THE DEAL FROM CLOSING. OVERSEAS, HE MADE A SALE OF THE CLOUD GAMING BUSINESSES IN THE UK TO APPEASE REGULATORS THERE AND MOVE FORWARD WITH THE MERGER. >>> AFTER LAUNCHING LAST WEEK, INSTAGRAM THREAD HAS GAINED OVER 100 MILLION SIGN-UPS

DRAWING THE INTEREST OF COMPANIES, AGENCIES AND ADVERTISERS. BUSINESSES HAVE STOPPED ADVERTISING ON TWITTER OVER BRAND SAFETY CONCERNS. THEY ARE EXCITED ABOUT THE POSSIBILITY OF ADVERTISING ON THREADS. REPORTS THIS MORNING THAT THREADS IS SEEING A MASSIVE ENGAGEMENT DROP OFF, WE ARE HEARING SINCE THE BLOCKBUSTER

LAUNCH, USERS SPENDING 50% LESS TIME ON THE APP THEN ONE WEEK AGO. JOINING US NOW TO DISCUSS THE STATE OF THE DIGITAL AD MARKET IS GARY VAYNERCHUK. I GUESS, DID YOU JOIN THREADS? DO YOU LIKE IT ? HAS YOUR ENGAGEMENT GONE DOWN?

DO YOU THINK TWITTER NEEDS AN ALTERNATIVE, A KINDER, GENTLER ALTERNATIVE? >> GOOD MORNING, FIRST OF ALL. I JOINED THREADS. I LIKE THREADS. I THINK COMPETITION IS GOOD. I DON’T KNOW IF IT IS A KINDER, GENTLER THING. I THINK ALL HE PLACES STOP OFF

VERY KIND AND GENTLE WHEN I WAS ON TWITTER FROM 2007 TO 2010, IT WAS THE KINDEST, MOST APPS FOR RELATIONAL JOYOUS PLACE. THESE ARE NOT PLATFORMS THAT ARE CREATING THE PLACE TO BE LESS JOYOUS. THESE ARE HUMAN BEINGS BEING EXPOSED FOR WHO WE ACTUALLY ARS

THREADS IS EMPTY, TWITTER IS EMPTY. WE AS HUMANS ARE FILLING THEM SO I’M NOT SURE ABOUT THAT PART >> WHAT’S THE ANSWER, THOUGH, GARY IT’S THE QUESTION WE ARGUE ABOUT EVERY DAY. I DIDN’T LIKE THE OLD TWITTER. I DON’T WANT SOMEONE SAYING YOU CAN’T SEE WHAT’S IN THIS TYPE.

LET ME SEE IT. I’M A BIG BOY. I CAN TAKE IT. ACTUALLY, I DON’T LIKE WHAT PEOPLE SAY, I CAN’T TAKE IT. BUT IN GENERAL I WANT TO SEE WHAT PEOPLE ARE SAYING >> WELL, YOU CAN THESE ARE — >> NOT WITH THE NEW TWITTER. I COULDN’T ON THE OLD TWITTER.

I COULDN’T SEE ANYTHING ABOUT WU HAHN. >> YOU COULD FOLLOW WHO YOU WANT THESE ALGORITHMS PEOPLE COMPLAIN ABOUT, YOU CAN CONTROL — >> I’M NOT ON THREADS. I’VE NEVER BEEN ON INSTAGRAM SO IT’S MY FAULT MAYBE. >> THIS IS THE BIG PUNCH LINE, BROTHER.

WE LOVE TO BLAME PLATFORMS AND WE HATE TO BLAME OURSELVES WHEN YOU SAID EARLIER WHAT’S THE ANSWER TO A KINDER, BETTER PLACE? HOW ABOUT PARENTING. HOW ABOUT CIVILITY BECOMING A BIG ARE PART OF OUR CONVERSATION HOW ABOUT PEOPLE IN PUBLIC FORUMS KNOWING HOW TO HANDLE SOMEONE SEEING THE WORLD

SLIGHTLY DIFFERENT THAN THEM THIS IS NOT ABOUT APPS AND TOOLS. THIS IS ABOUT HUMANITY AND WHERE IT SITS AND WHERE WE ARE AS A SOCIETY. >> OH, GEEZ, GARY. A HOPE FOR A HIGHER STANDARD, YOU COULD BE HOPING FOR A WHILE. I’M NOT SURE THAT’S GOING TO HAPPEN

>> THAT’S FINE BUT THEN LET’S STOP POINTING FINGERS AND START POINTING THUMBS. I CHOOSE TO BE PRACTICAL AND OPTIMISTIC, I’M NOT DELUSIONAL I’M NOT IN FAIRY LAND BUT I CHOOSE TO SEE THE OPPORTUNITIES, I CHOOSE TO BE ENTREPRENEURIAL, I CHOOSE TO BE ON THE OFFENSE

AND NOT DWELL ON STUFF I CAN’T CONTROL AND I DEFINITELY HAVE NO INTEREST IN TEARING DOWN OTHER PEOPLE OR OTHER OPERATIONS OR CEOs OR BUSINESSES TO MAKE MYSELF FEEL BETTER THERE’S TWO WAYS TO BUILD THE BIGGEST BUILDING IN TOWN ONE, TEAR DOWN EVERYBODY ELSE’S BUILDING, TWO, JUST BE GOOD

ENOUGH TO CHOOSE THE BIGGEST BUILDING I CHOOSE THE LATTER. >> YOU THINK WE SAID ADVERTISERS ARE EXCITED ABOUT THREADS BECAUSE THEY’RE NOT EXCITED ABOUT TWITTER. >> ADVERTISERS WEREN’T EXCITED ABOUT META 12 MONTHS AGO YOU KNOW THAT. YOU GUYS COVERED THAT EXTENSIVELY. ADVERTISERS LOVE TO POSTURE IN HEADLINES BUT IN REALITY

ADVERTISERS THAT WERE SMART AND UNDERSTOOD WHERE CONSUMERS ATTENTION WAS — IF THEY WERE SMART THEY’LL ADVERTISE ON THREADS, TWITTER AND YOUTUBE AND SNAPCHAT AND FACEBOOK AND INSTAGRAM AND THE EMERGING CHANNEL OTT PROVIDERS, WHAT ROKU IS BREWING, IF ADVERTISERS WERE SMART THEY WOULD SPEND THEIR MONEY WHERE THE ATTENTION IS AND

STOP SPENDING MONDAY ON TELEVISION AND POTENTIAL AWARENESS RATHER THAN ACTUAL RELEASE. >> AND ELON MUSK ON TWITTER. IT’S BETTER OR HE’S RUINED IT? >> THE PRODUCT IS BETTER I THINK THE REALITY OF THE PRODUCT VERSUS THE REALITY OF THE CONVERSATION ARE TWO DIFFERENT THINGS, NOT TO MENTION

I DON’T KNOW HOW A SINGLE PERSON THAT ACTUALLY SPENDS TIME ON TWITTER DOESN’T REALIZE THAT THE TEMPERAMENT IS A TECHNICAL OF A LOT MORE CALM AND CHILL THAN IT WAS THREE YEARS AGO. BY THE WAY, PREVIEW ALERT, IT’S NOT GOING TO BE CALM

Gary Vaynerchuk, VaynerX chairman, joins ‘Squawk Box’ to discuss the Threads vs. Twitter experience, the state of the digital ad market, A.I. revolution, and more. For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2NGeIvi 

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0 Reviews

33 thoughts on “Twitter as a product is ‘dramatically better’ under Elon Musk, says Gary Vaynerchuk”
  1. If you like to see people dying and/ or getting into horrible accidents Twitter is indeed getting better and better… Also if you like to see outrage and other clickbate, then yes, Twitter has probably become second to none…!

  2. Twitter sucks big ones too many caca about people who are different but it's k to say that because of entitledment what the f##k that means but the instead you have to say stuff about them cacus maga republicans folks it becomes a problem if you gonna read some one learn how to take it stop crying when they come back full force holla!!!

  3. AI is the answer to chaos in massive online messaging only AI can sift through and actively translate filter the whole content based on your profile to fit your wants and needs. AI can actively censor real time what you see to make things civil most of the time. It can just shade translated or refactored comments even summarize and categorize comments for you. There can even be different agents with different personalities and you can pick and choose based on what your interested in.

  4. Elon found a way to fund his friends legally. Tucker Carlson, Benny Johnson, Andrew Tate, Ian Miles Cheong, etc. Some of us were not 'selected' even after meeting payout criteria. Anyway, have fun pushing more NFTs and crypto, Vaynerchuk.

  5. Elon is a genius a revolutionist his social media platform is the best of all it's the safest of all and encourages freedom of speech and trust he always succeeds at what he does. Those who do not like him are not of the truths

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