Elon Musk Wants to Kill Twitter. Here’s Why | Vantage with Palki Sharma

CSO – They say change is the only constant whereas all change good change we’ll ask Elon Musk and he might say yes Twitter bid a due to its iconic Blue Bird on Monday musk has now rebranded the social media platform as X tweets are now known as X’s twitter.com is now x.com

Complete rebranding but for a brand as iconic as Twitter it could be dangerous so why is Elon Musk taking such a huge Gamble is it because he bought the company for 44 billion dollars or is it because he wants to change brand Twitter our next report tells you why Elon Musk

Wants to kill Twitter we all know this iconic blue bird but it wasn’t Twitter’s first choice for a logo in fact it was almost an afterthought in its early days Twitter bought a small graphic symbol of a light blue bird for 15 the bird would later go to become its

Logo and an iconic symbol in the world of social media for a decade the bird has been Inseparable from Twitter but now Elon Musk is saying goodbye to all the birds replacing the blue bird with an ominous x a white symbol on a black background it almost looks like an art deco symbol

Nothing like the recognized birdie and there’s no quicker way to let everybody know that you’re doing something new than to have a new logo so I think it makes totally total sense as the the company shifts that they would want a new Direction and a new Mark

Um to represent that but the project hit a hiccup right on day one workers were removing the logo and name at the Twitter headquarters that’s when the police showed up they stopped the Rebrand why because Twitter did not have proper permits by the end of the afternoon all that was

Left of the Twitter sign was the ER but that’s not the only hiccup this decision is also complicated legally X is already used worldwide it is cited in trademarks companies like meta and Microsoft already have intellectual property rights to the same letter but even if the name changes what happens to

The brand Twitter is a social media giant you want news you go to Twitter but Elon Musk has a different plan he wants to turn it into an everything app almost like the Chinese WeChat it’ll be a social media platform there will be messaging but there will also be

Payments and streaming almost like a Marketplace of services sounds ambitious but will the users like it yeah well I mean I think he’s building off of what WeChat did in China and I don’t think it’s going to work at all because because WeChat also got its

Launch off of the fact that it was a completely free platform so how much will this rebranding cost Elon Musk he bought Twitter for 44 billion dollars last year currently Twitter’s worth 15 billion dollars that’s almost one third of the value he got it for the Rebrand could further

Wipe off its value but the transformation is less about Twitter and more about Elon Musk his connection to the letter X goes back 24 years that’s when he founded x.com he later named his space exploration company SpaceX his new artificial intelligence company is called xai so this x is no big surprise

But as a company Twitter has been iconic very few Brands become a verb and Twitter is one of them so when you lose an iconic logo like that it’s almost like a final strike a nail in the coffin of brand Twitter many believe that is exactly what Elon Musk wants

People talking about his ex vision and not how much money he’s losing on Twitter um that I mean I I actually think that this is less about Reinventing Twitter and more about building a brand around Elon musk’s current Empire which is uh for example SpaceX where the where the X

Brand really does connect a little bit more closely so I think this is more about ditching what Twitter has become and trying to build something bigger around connectivity on the SpaceX platform so the transformation is a way for Elon Musk to make his mark it has nothing to do with the users the

Advertisers or Twitter’s problems it goes to show that Twitter is musk’s personal property he conquered the castle now he must fly his own flag

Elon Musk Wants to Kill Twitter. Here’s Why | Vantage with Palki Sharma

Twitter has now been rebranded X in yet another example of Elon Musk’s long-held fascination with the letter. Some experts say the move wipes billions of dollars from its value while others believe the company might be able to find success again. Will Elon Musk’s rebranding of Twitter kill the social media giant? Palki Sharma tells you.

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Vantage is a ground-breaking news, opinions, and current affairs show from Firstpost. Catering to a global audience, Vantage covers the biggest news stories from a 360-degree perspective, giving viewers a chance to assess the impact of world events through a uniquely Indian lens.

The show is anchored by Palki Sharma, Managing Editor, Firstpost.

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36 thoughts on “Elon Musk Wants to Kill Twitter. Here’s Why | Vantage with Palki Sharma”
  1. I think they should have stopped removing the Twitter logo at Er, as in "Er, we didn't mean to lose $44 billion. Er, we didn't mean to lose much of our advertising revenue, Er, we didn't mean to drive out most of our intelligent users."

  2. 1 minute silence for those who think elon musk is bussiness man & main motive is money.

    he build & developed- Tesla, SpaceX, starlink many more he knows what he wants & money follows him.
    if not also musk is not much bothered

  3. I've ALWAYS spoken against his inventions and I don't care for him one once but …. Twitter is HIS HE CAN CALLED IT WHATEVER HE WANT'S… I'm telling you people can't stop complaining about everything NORMAL it is NORMAL TO NAMED YOUR STUFF…get over yourselves ( sighing in disbelief )

  4. What junk. Why are foreign commentators giving american news? Try downloading a different browser and play eith media/social media or browser results. The browser changes what you see. Pure manipulation

  5. If you want news you go to a news station. If you want to be bullied by kids, you go to twit.
    I'm glad to see this go away. I'm for all social media to be crushed and gotten rid of.
    Social media has not brought the world closer. It has given people a platform to harm others. Let's go back before all this electronic age BS.

  6. It’s inaccurate to think that this guy is a genius ..it’s just popular belief. He is self taught in almost everything he claims to be an expert in. The earth is flat talk to a real flat earther at work.

  7. X, the AI social network.
    He doesn't need humans working for him…lol
    X will become the first fully autonomous social media sight. Your every move will be monitored by AI.
    Elon sees the future.
    By 2032, we will be living in a world so strange to us today.

  8. I am told he was sued to buy it after he found out how many fake account bots on it. Yet he still is turning it into something better I perceive, I wish him the best results.

  9. X represents death and destruction leading to New Beginnings. It's an Illuminati symbol of an upside-down pyramid over a right-side-up pyramid. He names everything X for Christ's sake. He's doing that cuz it represents what's going on right now globally. Depopulation and destruction of governments. Just ignore him and keep calling it Twitter. The users outnumber him vastly they are the shareholders and the authorities and they do not have to consent to a name change. A name change should be up to everyone involved not just one person

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