2023-04-19 18:07:03 00:12:40 [ • ] – Hey, it’s Aurelius. In this video, you’re going to learn a really simple eBook business model that you can follow where I’ll be teaching you and showing you how to quickly put together an eBook with minimal fuss and knowledge. I’m then going to show you a free platform to sell your eBook.
And then finally, how to promote your eBook. The goal of this business model is to make it as simple as possible so that you can stop procrastinating, stop wasting time, and of course get results and get sales faster. Step number one is to create your eBook, and the easiest
And fastest way, in my opinion, because we wanna stick to the simple method, is to simply use Google Docs. And here’s one example that I created in Google Docs. You can see the cover page, abundance mindset. We’ve got a table of contents, we’ve got a preface, introduction, the text that we want.
You know, this is all dummy text but you can get the gist just by looking at what’s in here, right? So I’ve got a full tutorial on how to create something like this in Google Docs, link will be in the description box below
So you can watch that and then follow along step by step. And of course, with the arrival of AI tools such as ChatGPT, it just makes it so much easier. You could very well use ChatGPT to come up with an eBook title or perhaps get you some suggestions.
I’ve used it in the past to come up with a table of contents for a couple of my products before and it’s done a pretty good job apart from, you know, making some minor tweaks and changes which should always be taken into consideration when using AI tools like ChatGPT.
In terms of your eBook cover design, like what you see here you could very well simply use Canva and then search for eBook templates or eBook cover templates and you’ll be given and provided all these templates to choose from. I’ve got another video showing you how
To design an eBook cover like these ones here. But more importantly you can actually download these right away by looking at the description and then where it says download the templates you can simply click that and then follow the instructions. Once you’ve completed your eBook whether you followed my step-by-step tutorial
Or used some other programme simply make sure you save it as a PDF document because that’s what we’re going to need later on. So in Google Docs, simply hit file. Then we are going to go download and then look for PDF document. Now we’re not going to do anything with it yet
But keep that handy because we’ll be using it to upload to our e-commerce store. Now that your eBook’s done, let’s move on to step two and that’s selecting a platform to sell your eBook. We are sticking again to the simple method quick and fast. We don’t want to set up anything
No technical issues and things that we’ll come across. So if we are going to instal something on let’s say WordPress, and then you’re going to have to require all these plugins and themes, you know, and then you’re gonna come across some technical issues if things don’t get updated.
So instead of worrying about all that why not simply use a tool and platform such as Koji? What exactly is Koji? Well, it allows you to create your own storefront without the technical know-how. What I like about Koji is that they’ve got a range of templates to choose from.
So you can sell things like digital products, eBooks and audiobooks, sell video courses. You can sell other downloadable files and zip files too and the list goes on. But the template that we are going to use in particular is this one here called eBooks and audiobooks. And where it says configure
That’s the button you want to click. But before you do that make sure you sign up for a free Koji account. And I’m emphasising the word free because there are no monthly fees to pay. All you need to pay is the 10% fee per transaction.
So only if you make a sale, then Koji will take that 10% and that includes transaction fees from the payment processor. So let’s go ahead and configure this template. We’ll click on configure. We’ll hit start, enter your book title, author and book description. At the top you’ll see audiobook as well
But we’re sticking to book since we’re selling an eBook. However, in the later stage we will have the opportunity to add an audio version of your book. Let’s go ahead and click on next. Enter a few more details, including the price.
If you want to give it out for free, simply leave it as $0. Otherwise enter price, click on next. We’ll now upload our eBook. Remember in Google Docs, we saved it as a PDF document. Well, simply upload that file, I’ve uploaded mine and we’ll click on next.
And here you’ll upload your book cover. So whether you designed it in Canva or in Google Docs you can simply save it as an image and then we’ll upload it. Next, you’ll be given a couple of customization options. The first being book preview. Enabling this will allow your potential customers
And readers to read the first, let’s say first five pages. So you can specify and drag this let’s say the first five pages of your eBook until they’ll get nudged to buy the actual eBook. And then you can also enable audiobook add-on. So if you have an audio version of your eBook
You can simply upload it right here. Once done, you’re ready to publish your eBook. Simply click on publish book. Once published, this is what it looks like, you can view it as a guest so they can buy it right away or preview it. And we enable up to five pages for free.
Or you can view it as an admin. And this is obviously what you see. You can read it now or download it. And the great thing is whether your customer bought the eBook and or audio version they can read and or listen to it right inside the player.
It’s also really easy to share this page on social media or on the web. Simply hit that share button and you’re given the option to share the book details. Like this page here or book preview let’s say book details, we’ll click that once. Now you can copy the link
Or share to one of these social media platforms but keep that share link handy because you’re going to need it in the next step. And speaking of next step, step number three is to promote your eBook. We’ve created our eBook, we created our storefront but it’s not just as if someone
Or people will start seeing your eBook out of thin air because at the end of the day you need to still market it and promote your eBook. The way that I’m personally doing it is by posting YouTube videos. I post videos related to digital tech. So it’s about finding that niche
And whatever product obviously you’re selling it’s gotta be related, and whatever industry you are in that’s the kind of topics that you want to talk about. So then that’ll naturally lead to that you know, customer looking at your eBook and then seeing that it’s actually a great fit
For what they’re trying to learn or do and then they’ll just buy it, right? So that’s the kind of workflow that you want going on. Or more so like a sales funnel. That’s the first kind of platform that you could start with. You know, video’s not for everyone
Which is why you can start with something like Instagram where there are plenty of formats to choose from. You’ve got Instagram reels, you’ve got carousels, normal posts on Instagram and so on. With social media, you’ve gotta think strategically and it’s not about just posting, you know, your everyday life.
If you are doing it for business you still have to somewhat you know, teach others, educate others or you can entertain and mix that all together. Inspire people. That’s what I kind of do in well with my Instagram account at least. You know, I’ve got a mix of different things.
I’ve got carousels where I’m sharing, you know five AI tools. So this is purely educational, it’s nothing really about me. So things that actually are beneficial for your viewers. This especially works well if you’re someone like a mentor or coach and you’re building your personal brand
That’s why you want to do and get out there. Or if you simply building your business based on a name brand how people will actually find your eBook is by using calls to action or CTA in your, let’s say Instagram carousels or Instagram reels where your description is.
You can place a call to action at the end where it says, wanna learn more on this topic? Look in the description, or look in the link in bio for a link to your latest course or eBook in this case. So here’s where my link is
And this showcases and features some of my products, right? 50 digital product ideas where, which is all powered by Koji, and they can purchase this right away right on my social media link in bio here. Here’s a demo one that we created in Koji.
So taking a look at it, again, when they land on this page they can read a few pages of it. If you’re posting YouTube videos in the description you can always put your links. So I’ve got links to my tools and gears that I use. I’ve got a link to my actual shop
I’ve got my YouTube content planner here. They can buy me a coffee. So quite a few, you know, calls to action right at the bottom where in every single video that I post actually. So this is an opportunity, you know, kind of like real estate where you can provide and feature
And showcase your links, but everything starts with content. So you just gotta get some content out there build some traction, build some momentum and then as you get that going, you know you will see some traffic to your eBook you will potentially get some sales.
It all depends on what your eBook is about how you drove them from your content, but apart from posting content online, the other method that I like to follow is by utilising email marketing and that is to build a newsletter or an email list. So Koji has their own template called email signup.
So you can very well integrate a signup form to your LinkedIn bio page that’s integrated into your Koji account. And then it also integrates with Mailchimp if you’d like to use that. Otherwise, you can always export a CSV of all the data that it’s collected, you know the signups, that is,
If you need something a little more advanced for email marketing, then I recommend ConvertKit. It’s got a tonne of features. It’s starts at $0 up to 1,000 subscribers. So bear in mind that what you’re looking at here is not based on, you know, the 1,000 subscribers.
So if we drag that to 1,000, you’ll see it’s still $0. You know, that’s a maximum, right? That’ll go. And you’re given unlimited landing pages, unlimited forms, broadcast and you can do some automations a little bit. There’s some tagging and segmentation going on here.
So the main component is the actual landing page, right? You can use this to start collecting subscribers but in my opinion, email marketing is such an overlooked kind of underutilised way of marketing your products and services and catching that audience, right? Because if you are relying solely on social media
Such as on Instagram or YouTube then what happens if one day your account gets hacked or you know, knock on wood, if that happens, right? So there, that’s why you want to build on another platform something you kind of own, right? Through ConvertKit or through Koji
Wherever you can build and collect an email subscriber base have that all backed up and whatever the case may be you’ve always got your email list. I personally use an email marketing service called Drip but I don’t recommend this if you’re just starting out. It is quite technical to use
And it’s not as user friendly in my opinion like with ConvertKit, where with the landing pages it’s simply a matter of dragging and dropping in away. At the end of the day your eBook is not going to sell itself. You still need to put in the work to promote your eBook.
And just because you spent hours writing your eBook creating that storefront, putting your link to, you know, all your social media bios, it really doesn’t mean that people will automatically, you know, buy it and you’ll get sales. And you can’t determine and conclude that yeah, maybe this eBook is a flop based on
Let’s say only 50 visits to that eBook page. You need a lot more data to determine that, you know, and so people give up too easy, and it’s just a matter of making sure you pivot when things are not right. If you think that maybe this topic really isn’t something
That your audience wants then you just have to change things up and not give up. I provided the steps and the tools to help you write your eBook, get that storefront, and also some suggestions in terms of how to promote your eBook.
But ultimately it’s up to you to get your eBook out there. But hope this video was helpful, and if it was by all means, let me know by giving this video a thumbs up. In the meantime, I’ll leave up a couple of relevant videos
In terms of eBooks right here for you to watch next. Thanks so much for watching. Do take care.
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In this video we’ll be going step-by-step through creating an Ebook business model. We’ll be discussing the different steps involved, from creating the ebook through to the best place to set up your ebook for sale and then we’ll be going through some of the best methods of promoting it as well. Enjoy!
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*▼ ▽ TIMESTAMPS*
00:00 – Introduction
00:25 – Create your eBook
02:21 – Setup your ebook selling platform
05:46 – Promote your eBook
12:07 – Conclusion
*▼ ▽ LINKS MENTIONED IN VIDEO*
Get a Koji account: https://aurelius.link/koji
How To Create an eBook in Google Docs: https://youtu.be/8rsr45TcOC4
How To Create an eBook in Canva: https://youtu.be/aKktpZIUkZw
FREE Aesthetic Ebook Mockup Designs: https://youtu.be/Ua2ejsDgNc8
Tutorial On How To Use Koji: https://youtu.be/mSLjeS034wc
EpidemicSound (Where I get my music): https://aurelius.link/epidemicsound
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